Recently we took on a project with a company who had just began to expand into markets outside of Europe, the challenged brought to us was slow networking speeds when accessing resources from out of Europe.
Project Progress
Years History
Customer Satisfaction
Issues Resolved Each Year
Average Response Time
Synopsis
One of the obvious challenges of all businesses is growth outside of their natural market space. It’s always a big jump to begin selling globally and one of the biggest challenges is then to make an effective presence in these areas. Often times, especially UK companies, have all of their resources hosted domestically for fast loading times. When traffic from Asia and America begin to attempt to reach the company we find slow loading times and direct issues which impact SEO and customer experience.
The challenge here is to be able to deliver an effective site to global members of traffic and what the best way of achieving that is. This is a sensitive project as bad results can often lead to a degradation in rankings even in the companies native area.
Building a global delivery network
It was clear for this project that we had to deliver some kind of global delivery network for the website and other hosted resources. This is a real challenge as it means we have to have some kind of hosted presence in each continent at a minimum.
At Binary we are lucky to be able to offer 14 seperate redundant locations across the globe to provide this delivery network. 7 sites in Europe, 4 in North America and 3 in Asia. This includes 8 new upcoming locations expanding the North America network.
By creating a network of locations it means that we can safely and quickly deliver traffic with lightning speeds into pretty much any part of the world. This can be tailored as to wherever your traffic is coming from but can be as local or global as you want it to be.Â
As a result of the project we saw huge improvements in performance from different global locations where the customer wanted to target traffic wise. The exciting part is as the network grows we can adjust the size of our offerings on the fly with no real commitments to target different locations.
The Results
- Global network built
- Increased traffic performance
- Enhanced global rankings
- Delivered on time and within budget
- An ever expanding network to only further increase performance
